One of the common problems with online shopping carts and order forms is that people might click through and start the order process, but give up and not follow through.
With AccessAlly, the simple “3 step” process for completing an order allows you to capture a potential buyer’s name and email, so that you can follow up if they don’t purchase.
Why Create An Abandon Cart Automated Follow Up on WordPress
On average, 3 out of 4 people who actively “shop” on your website will never actually complete a purchase.
That’s why implementing viable shopping cart abandonment solutions to turn those window shoppers into real customers is high priority for your online business.
The first step is understanding that many excuses that get in the way:
- “I’m Not Quite Ready To Spend That Much”
- “I’m Just Browsing, Thanks”
- “This Checkout Line Is Taking Too Long…”
The underlying problem is that they lack commitment. And that’s where the abandoned cart emails come in–a simple solution for a perennial problem.
The moment a prospect abandons their shopping cart on your website, you have the opportunity to recapture their attention and remind them why they need to go back and complete the order.
AccessAlly’s order forms are designed to give you the email address you need first, so if the order doesn’t go through, you can automate an email series to reach out and encourage the user to return and complete the purchase.
How Abandoned Cart Follow Up Works with Early Contact Creation
While setting up your AccessAlly Offer, you’ll see the option to specify an “Early Contact Creation” tag that gets applied when someone starts the purchasing process.
If you used the Course Creation Wizard to automatically create the Product and Offer for you – you’ll already have an Early Contact Creation tag generated for the offer.
This will be a tag that looks like: Course_Started_Order
You’ll know that someone has completed their purchase if they have a tag similar to Course_Made_Purchase. If they do complete their order, you can immediately stop the abandoned cart follow-up campaign.
If you have many courses and offers, you might decide to have just one “started order” tag with a more general abandoned cart follow-up email sequence… that checks against all of your “made purchase” tags. Or, you can duplicate your first campaign for each course or offer once it’s set up and just change the trigger and goal tags.