AccessAlly includes a membership metrics dashboard, where you can track the membership site statistics that are most important to your business, from revenue and sales numbers to the average customer value. You can see the full guide to metrics here.Find out how to “archive” test orders so they don’t impact your metrics here.
Membership Metrics & Sales Statistics
|Total payment||Sum of all payments||So you know exactly how much money your business in bringing in, whether it’s during a launch campaign or in a specific time period.|
|# of sales||Total number of successful orders||Keeping an eye on daily sales helps you track conversions from ad campaigns, email promotions, etc. (Please note that this number includes the initial order only. For recurring purchases/subscriptions, please use Total Payments instead.|
|# of payments||Total number of all payments||This includes both one-time sales and payments within a recurring subscription or payment plan.|
|# of users||Total number of users on the membership site||Know how many total users (free and paid) are using your content to track better engagement and free-to-paid conversion metrics.|
|# of paying users||Total number of contacts that have made payment(s)||Monitor the number of paying customers on your site to spot growth trends and know how many total users (free and paid) are using your content to track better engagement and free-to-paid conversion metrics.|
|Paying ratio||The percentage of paying users compared to all users||Tracking the percentage of free to paid members helps you understand if your offers are hitting the mark.|
|Average customer value||Average payment amount per paying user||Are you spending more on marketing than your customers are worth? This metric will help you balance the budget.|
|# of orders||Including both abandoned and completed orders||Keeping an eye on daily sales helps you track conversions from ad campaigns, email promotions, and other regular occurrences.|
|# of abandoned orders||Number of orders that were started but NOT completed||Keeping track of how many people start the purchasing process but decide not to complete their order is a great way to spot when an offer isn’t converting.|
|Abandoned cart %||The percentage of abandoned orders to all orders||This is a good milestone metric to help you track improvements in your sales and conversion process.|
|# subscriptions||Number of all subscriptions (including all statuses)||Keeping an eye on subscriptions helps you track conversions from ad campaigns, email promotions, and other regular occurrences.|
|# active subscriptions||Number subscriptions that are not canceled, revoked, or with failed payments||This metric helps you identify how many paying members are currently active in your site.|
|# canceled subscriptions||Number of subscriptions that were canceled||Keep track of how many subscribers are canceling so you can create better customer retention campaigns and improve the overall lifetime value of each customer.|
|# finished subscriptions||Number finite subscriptions/payment plans that have finished all payments.||If you’re offering payment plans, identifying the number of finished subscriptions can help you to make budget decisions.|
|Projected payments||Total projected subscription payments for active subscriptions.||Tracking a metric like projected income that includes even more data points, like upcoming payment plan dues and other forecasted metrics.|
|Average retention||Average length that a subscription stays active (in days)||Similar to your CLV, knowing how long your subscribers stay active can help you identify key drop-off points, so you can start building in better retention resources.|
Advanced Membership Metrics
There is also a Custom Calculation option where you can build your own metrics calculation.
Here you can select other metrics that you’ve set up and perform mathematical operations. For example, you might use this to calculate the percentage of members that are paying members.