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How to Prevent Users From Abusing Free Trial Periods

Free trial periods provide great incentives for your clients to test out your product or membership before getting charged the full price. In most cases, this is a powerful setup that can help you on all fronts, from client acquisition and retention to word-of-mouth recommendations.

However, there are some steps you can take to prevent this system from being abused by users who sign up for a free trial, then cancel, then sign up again, (always cancelling before they get to the part where they have to actually pay).

NOTE: We always caution common sense in these “what if” scenarios, since a better business practice is to focus on establishing a system of trust between you and your clients.

Possible Setup Scenarios for Preventing Multiple Free Trial Periods

Please be aware that AccessAlly can only identify users based on the email address they use to sign up for a free trial or purchase a product. If a user signs up using multiple different email addresses, the setup ideas on this page will not function.

Setup Scenario #1: Create a 1-Time Coupon

One easy solution is to create a 1-time coupon that’s unique to the user. Once they sign up for the coupon, they’re eligible for a discount that equates to a 30-day trial off your product.

See the tutorial for how to create this kind of coupon here: Tutorial.

Since the coupon will only be generated one time, there is no possibility of having the user sign up multiple times (unless they use different email addresses).

Setup Scenario #2: Create a Free Access Signup That Expires After 30 Days

Another option is to simply create a free product (or opt in) that gives users access. In your CRM automation, you would automatically apply the appropriate PAYF (remove access) tags after a 30 day wait period.

If users are logged in with the PAYF tag, they are redirected to a page that thanks them for testing out your product and includes a link where they can purchase the full product. (Make sure to REMOVE the PAYF tag for anyone who purchases the full product!)

Updated on August 2, 2019

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