ARTICLE CONTENT:
What Is The Product Launch Formula (PLF)
Jeff Walker’s Product Launch Formula is a system for launching a product that drips 3-4 videos over a course of a few days, then leads to a sales offer.
How AccessAlly can help you run a PLF launch (Video series)
With AccessAlly, you can create and automate a PLF-style launch.
Step 1: Use the Course Wizard to create the video pages and tags
Use AccessAlly’s built-in Offering Wizard to create a dripped release.
The Course Wizard will automatically create and apply the permission tags you’ll need for each page.
Since each module can be released separately, you’ll want to create a new module for each video that you want released. (4 videos = 4 separate modules).
Step 2: Set up Your Release Automation
Next, you’ll follow this tutorial to set up the release automation.
Step 3: Link to the Sales Page
Finally, make sure to link to your sales page where appropriate in your PLF style launch.