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How to Migrate from Infusionsoft to ActiveCampaign

Are you ready to migrate away from Infusionsoft and start using ActiveCampaign for your marketing automation & CRM? This guide will walk you through the basic steps required when you’re using AccessAlly as your membership site, LMS, and shopping cart.

Do you have a big list that needs to be imported? Contact ActiveCampaign directly. They have a migration service and they will import your existing contacts and even re-build your workflows & automations in their platform.

If you don’t have a big enough email list for their migration services, you can import and do the set up manually.

Step 1: Import Contacts

The first step is to move your contact list from Infusionsoft to ActiveCampaign. If you have tags already applied to your contacts, make sure these are added to the users when you import them to ActiveCampaign.

For more detailed directions on this step, please see this tutorial: Migrating contacts from Infusionsoft.

Step 2: Emails & Automations

Next, it’s time to turn your Infusionsoft campaigns into the ActiveCampaign equivalent: automations. Once again, if you’re using the free migration service offered by ActiveCampaign, you won’t have to worry about this step: they’ll do it for you!

If you find yourself having to manually re-create the automations, you can follow this ActiveCampaign guide: Turning an Infusionsoft Campaign into an ActiveCampaign Automation

NOTE: Pay special attention when creating your automations. Contacts who are mid-way through the campaigns in Infusionsoft will not be pleased if they start receiving duplicate emails as soon as you set up your ActiveCampaign account!

Step 3: E-Commerce & Order Form Setup

Since ActiveCampaign does not currently include an order form solution, this is where you will use AccessAlly’s order forms.

For most single-purchase products, the transition is fairly straightforward: create your order forms in AccessAlly, and use those to sell your products.

However, if you have been selling subscriptions (products with recurring payments) with Infusionsoft, you must decide how you are going to move forward, since there is no “migration” possibility.

Scenario 1: Use AccessAlly Subscriptions
If a client has a current Infusionsoft subscription (not purchased through an AccessAlly order form) then you WILL need to have them sign up again through the AccessAlly order forms/subscriptions. Otherwise, you will lose that subscriber’s payment details when you migrate off Infusionsoft.

Scenario 2: Downgrade Infusionsoft

If you do not wish to require your subscribers to re-purchase (since, presumably, not everyone will re-sign up), there is another option: remove all of the unnecessary contacts in your Infusionsoft account and then downgrade your Infusionsoft account to a smaller level with just your paying subscribers.

All new clients can subscribe via AccessAlly’s order forms, and you will simply keep the Infusionsoft account live long until the current subscribers eventually cancel.

This would require a longer transition period.

Learn how to set up subscriptions with AccessAlly here: How To Set Up Subscriptions (Recurring Payments) With AccessAlly

Step 4: AccessAlly Setup

Finally, use AccessAlly’s Migration Wizard to sync your membership site contacts with your new CRM.

Scenario 1: You already have AccessAlly connected to your Infusionsoft account

In this case, all you need to do (after migrating to ActiveCampaign) is switch your “integrated CRM” and update your API keys for the new CRM by going to AccessAlly > General Settings.

For a seamless transition, you may wish to test the new setup before making it completely live. The best way to do this might be to connect with an experienced developer to create a staging version of your site, where you can make sure that AccessAlly is properly integrated with ActiveCampaign. Once you’re satisfied, you can make the staging site “live”.

Then, run the Migration Wizard to refresh Member IDs and make sure all your contacts have logins and the proper permissions in AccessAlly – and are totally synced with your new CRM.

Once you’ve run the Migration Wizard, make sure to send them a welcome email with new login details, if necessary!

Scenario 2: You don’t have AccessAlly set up yet

If you don’t have AccessAlly yet, but plan to use it when you move to ActiveCampaign, wait until everything has been transferred to the new CRM.

Then, simply follow the Membership Site Setup Checklist to get started with AccessAlly.