Take time to look through this page to make sure the handoff between your systems works as needed for seamless integration.
SamCart + AccessAlly Communication
When a user makes a purchase via SamCart, you need that info to be passed onto your CRM + AccessAlly, so the two systems can communicate and give the user access to the correct content on your site.
The flow should run as follows:
Step 1: User Makes Purchase
This all happens via your SamCart account.
Step 2: SamCart Communicates With Your CRM
When the purchase is completed, SamCart needs to pass the info over to your CRM, so that a contact can be created (if one does not already exist for that email), and any necessary tags can be applied to the contact.
For more information on connecting SamCart to your CRM/marketing automation tool, please refer to the SamCart documentation.
There are some additional setup/integration issues that you’ll want to work out with your SamCart setup, including:
- Cancellations / Refunds: When someone cancels (with or without a refund), you’ll need to make sure this info is passed onto your CRM+AccessAlly. This can generally be done with a single tag applied to the user, which trigger an automation that revokes access.
- Failed Payments (for payment plans or subscriptions): When a credit card fails (which can be due to card expiration), SamCart needs to pass this info over to your CRM+AccessAlly. Again, this should include applying a tag to the user, so you can send them follow up emails to remind them to update their card, as well as let the systems know if the card was updated–or if access needs to be revoked.